Alternative Delivery Channel (ADC) in Bank:

Nowadays, banking services are not confined to only branch level rather through different digital channels/products, banking services reach to customers 24/7. Alternative Delivery Channel (ADC) in banking refers to those channels/products which provide random services to customers beyond bank's branch premises. Generally, using the touch of internet, Smartphone, mobiles, other electronic medium, and digital channels; the ADC services reach to customers end. By using ADC products, bank customers can enjoy banking services and facilities 24/7 out of bank's office hours and beyond branch level. Sitting at home, office and from anywhere, customers can enjoy banking services through ADC products. ADC products lead banking services from traditional banking system to digital banking system. By means of ADC products of bank, customers can enjoy banking services anytime 24/7, from anywhere, and anyway.

Here is an Example of ADC Product:

A Customer wants to send money/fund transfer to his/her same bank/other bank, it may be in bank hour or beyond bank hour, then the customer needs not go to his bank; by using that bank's Internet banking facilities or from e-Wallet the customer can send money/fund transfer to same bank/other bank.

List of Alternative Delivery Channel (ADC) Products through which customers enjoys banking services 24/7:
- Internet Banking
- Mobile Banking
- SMS Banking
- Online Banking
- Unified Payment Interface (UPI)
- E-Wallet
- Cards (e.g. ATM Card, Debit Card, Credit Card, Remittance Card, Prepaid Card, etc.)
- Automated Teller Machine (ATM)
- Cash Recycling Machine (CRM)
- Cash Deposit Machine (CDM)
- Point-of-Sale (POS) Machine
- Phone Banking
- Cash by Code
- Call Center

Published Date: 09/06/2023